3 Hours - Facebook Marketing Plan Chapter 1.1


Title: Creation of Attractive & Effective Facebook Advertisement

The use of insightful and creative adverts that will place the brand in the mind (conscious and sub-conscious memory) of the prospect should be used to keep the product or service as an easy to recall option for prospective customers.

Before we publish Facebook advertisement there are 4 main steps to follow:

M.A.M.O your Facebook advertisement:

a. Marketing planning: Set you objective, your target audience

b. Advertisement design: A.I.D.A. design process

c. Monitoring & Maintenance: Test & measure your advertisement performance

d. Online to offline collaboration: Make sure you have a success conversion. There should be turnover from prospect to customers to loyal customers.

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